So here is the deal, I am looking at starting an education campaign with the release of the product. The product can be in several different forms, home use, packets to carry with you, and I'm hoping there could be some way to have the product available on a nationwide then worldwide in public restrooms, even at even let's say Walmart and all of the other huge consumer stores. Have you noticed those baby diaper changing stations everywhere? They have seemed to crop up in all public locations over the last 10 years and we almost take them for granted now, even with the cute little Koala Bears on them. I can tell you that parents and babysitters don't take them for granted, and I can only hope that each location has a cleaning process for them. My point is that they have popped up in our conscience and we almost didn't notice them. The Buff Butt product line could work hand in hand with these diaper changing systems also. I'm sure parents everywhere could use a little helper in that category occasionally.
So here is where I need help, I am not an artist but I would like to find someone who can help me mock up my concept. It's basically a cartoon drawing of a raccoon that is winking and has the small Buff Butt packet in his paws. We all know that raccoons are known in nature as the animal that like to have things clean. Also, I don't know of many raccoons used in advertising, like product imagery. We associate the lion of AIG, Tony The Tiger with Frosted Flakes, Geico's Gecko, Camel Cigarettes, (the list could go on forever, but it is subliminal in many ways) Buff Butts would have the cleanliness symbol of a raccoon winking at the consumer, and on the product in it's hands, the package says clearly.."4#2"
4#2
Wednesday, May 12, 2010
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